LabsxArsenal: New partnership, endless possibilities

LABS Group
3 min readDec 14, 2022


Victory through harmony; travel globally through endless possibilities

Staynex is Arsenal FC’s official hotel and resort membership NFT partner — creating the next generation of vacation clubs. Through this partnership, we’re not only revolutionizing real estate through blockchain, but we’re also combining the industry with global names. In the words of Bernard Lau, the CEO of LABS Group: “This [partnership] will accelerate our vision… in a way that has not been done before. We look forward to sharing with this our family of 100 million fans worldwide.”

This partnership is truly one-of-a-kind — it’s rare to see different industries cross paths in this particular way. But for us, the partnership has been a long-time coming. The hospitality industry needs a new way of operating, and travelers (including supporters of football clubs like Arsenal) need a new form of vacation ownership.

In our previous announcement of why we rebranded Labs Club to Staynex, we shared the company’s core goal: to tokenize ‘stays’ into NFTs. This way, travelers are not only able to own global stays, but they also get better deals with more utility and value. Additionally, they get to buy, sell and swap holidays freely and on-the-go — no questions asked, no glass ceilings.

As Arsenal’s official hotel and resort membership NFT partner, this means a wide range of endless possibilities for different parties.

A Step into Web 3

With this partnership, it will be Arsenal’s first ever co-branded NFT collection. This doesn’t just mean there will be a unique collection for the fans, but it’s also a bold step for the football club. With ever-changing technology, the global brands that are winning are the ones exploring the possibilities of new and exciting technology.

The Metaverse and Web3 are such examples, and this is a huge step forward in disrupting the traditional hospitality industry.

For the Fans

With Staynex, travelers get access to Staynex pass, a Residence Pass that gives travelers more perks, such as guaranteed annual free nights, property rewards and high store of value. For Arsenal fans, you get so much more.

There will be a unique LABSxArsenal collection of Residence Passes for the supporters, where you can get an integrated travel and fan experience. On top of enjoying your stays at nearby resorts and getting access to unique property rewards, you’ll also get to head to the UK to watch any football matches live and receive exclusive memorabilia. With Staynex, it pays to be a Gooner.

A Global Stage

“If you want to go fast, go alone. If you want to go far, go together.”

When we had this ambitious goal to disrupt the real estate and hospitality industry, we knew we needed help along the way. We couldn’t reach the globe on our own, and if we wanted to drive a larger impact, we knew we had to team up with others to achieve our goal.

Being a historic football club, Arsenal has millions of fans across the globe. This creates an opportunity for LABS Group to propel to a global standing with other crypto giants in the space — and to help us revolutionize the industry.

To help, Arsenal FC will be providing us with collaterals, including 1-minute advertisements, home game matches, videos with the first team players and legends. We’re incredibly thankful that Arsenal wants to join us in our journey to not just introduce a new way to travel and own vacation homes, but also to spread our vision on a global scale.

Next-gen Vacation Club

The LabsxArsenal partnership is something that’s been in the works for awhile, and we can’t wait to bring endless possibilities to the world. For more information, please visit



LABS Group

LABS Group utilizes blockchain, NFT and Web3 tech to disrupt traditional real estate and hospitality industry. Other Social Links: